Introduction
Estes Orthodontics
Estes Orthodontics, led by Dr. Laurie Estes, DDS, MSD, is a premier orthodontic practice in Albany, California, dedicated to creating beautiful, lifelong smiles for patients of all ages. Dr. Estes and her team offer a comprehensive range of services, including traditional metal braces, clear ceramic braces, Invisalign clear aligners, surgical orthodontics, and retainers. They are committed to providing personalized care using state-of-the-art treatment options to ensure optimal outcomes.
Serving Albany and neighboring communities such as El Cerrito and Richmond, Estes Orthodontics emphasizes patient education and utilizes advanced orthodontic techniques. Patients appreciate the welcoming environment and the team’s dedication to enhancing both smiles and overall oral health.
Dr Laurie Estes knew what she wanted to communicate but just doesn’t know how to bring her vision to life. She knows first hand that a beautiful smile can impact a person’s confidence. So we had to communicate that Laurie is on the same page as her patients and that she was (most importantly) there for them.
We communicated this through the practices rebrand by using inviting colours and choosing imagery which has a subtle down to earth feel, showcasing that Laurie is just someone wanting to help bring out the best in her patients.
In honesty, Estes Orthodontists knew they needed a makeover. Their brand identity and assets were dated and did not reflect their companies values and service as well as it could have.
